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      The strength of the world wide web is for a large part in it capacity of linking. Any image or piece of text can be linked to another web page. Before you know it you are somewhere in Japan, Australia or Russia. Your browser does not really care if the page is on your own computer or on a server on the other side of the globe.
    The power of this concept is at the same time its weakness. By linking to another site, you let your visitor escape from yours. The browser is not interested if the page is located on your site or somewhere else. It may be unclear to your visitor if the page is yours or someone else's. Before you know it, your visitor has left. To a possibly much more interesting site.
    You can control the links to pages on your own site. If the web server does not crash, the pages will probably stay there. But more often your links point to pages someone else made. It remains to be seen these pages will still exist a few years from now. Little is as annoying as a page filled with dead links. So you should regularly check if the links on your site still work.
    You don't just put a link for the heck of it. You give your visitor a possibility to view another page. This should serve a purpose, otherwise the link had better be left out. Always ask yourself if the link adds something valuable to your story. If such is not the case, ask yourself if the link has any meaning. The mere fact you can easily link on a web page, does not necessarily mean you have to.
   
Too many links on a page may be confusing. A criss-cross of links between yours and other people's pages may quickly become a labyrinth. Your visitor may easily get lost. Or he misses a vital part of information. A site is often meant to tell the visitor what you have to say. Like this site is meant to enlighten you on the subject of web design. It may be important for your visitor to follow a certain path. The less links you apply, the better you can guide your visitor to an intended direction. If there is only one link on a page, the visitor will just have to click it.
    Links may be intended to supply your visitor with more information. On the subject of your site or to related topics. You can put the links in the text itself. But you will probably want to tell your own story. So leave these links out. Collect them on a separate page, at the end of your story. You keep your visitors attention to your site. Only to let it go if you have said what you wanted to say.
    Only make links if they are necessary or meaningful. Don't turn your site into a labyrinth. Regularly check if your links are still working. Use a small number of links if you want to guide your visitor. Collect your links on a separate page. Use carefully chosen links to enable your visitor to navigate on your site.
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